The phone never stops
Class spots booked by phone, confirmed by DM, rescheduled by email. Your front desk and coaches have become a call center.
Gyms, Fitness & Nutrition
Training is simple. Your software isn't.
Class booking, member apps, training plans, and nutrition coaching - built with the usability your coaches and front desk actually have time for, and the data care member information deserves.
The problems that bring people to us.
A toolbox of disconnected apps
Bookings in one app, training plans in a PDF, nutrition diaries in WhatsApp, payments somewhere else. Members juggle five tools - and so do you.
Members expect an app
They book flights, order dinner, and track everything on their phone - then you hand them a paper card and a clipboard. The gap is showing.
Silent churn
Members drift away when they stop seeing progress. Without attendance and workout data, you notice the cancellation - a month too late.
Systems that do the work, not demos of them.
Class & session booking
Online booking, capacity limits, waitlists, and reminders. Fewer no-shows, fewer phone calls, full classes.
Member app & portal
Schedules, bookings, workout history, and messages in one place - built for the least technical member you have.
Training plan builder
Coaches create programs once, deliver them to members, track completion and logged workouts - no more PDFs in chat threads.
Nutrition coaching
Meal plans, macro and habit tracking, photo food diaries with coach review. Guidance that fits how your members actually eat.
Memberships & payments
Recurring billing, day passes, freezes, and cancellations handled automatically - synced with your member records.
Retention dashboards
Attendance trends, churn-risk flags, coach follow-ups. Numbers your gym managers check because they actually help.
Are we your people?
You're in the right place if…
- You run a gym, studio, or fitness & nutrition coaching business with real members or clients
- You know which workflow to fix, and can put coaches and front-desk staff in the room
- You want member data handled properly from day one, not patched in later
- You'd rather ship one workflow well than build "the super app" all at once
We're not the partner if…
- You want a generic workout-tracker app for the App Store with no business behind it
- You want an AI diet generator with no coach in the loop and no idea how you'll sell it
- You need clinical nutrition therapy or medical-grade health software - that's regulated medical territory; we'll tell you what's in scope
Asked on every first call.
How do you handle GDPR and member data?
Workout logs, body measurements, and nutrition diaries are personal data. Privacy by design: data minimization, encryption in transit and at rest, access controls, EU hosting. We scope the exact requirements during discovery - alongside your legal counsel where needed, not instead of them.
Can you work with our gym management system?
Usually, yes. Most platforms - membership, billing, access control - expose APIs or exports we can build on. The first step of any engagement is mapping what your systems actually support, then we tell you what's realistic.
Do you build nutrition features?
Yes - meal plans, macro tracking, habit check-ins, photo diaries with coach review. What we don't build is medical nutrition therapy or clinically validated diet software; if that's what you need, we'll tell you early.
Our coaches are not technical. Will they use it?
That's the design brief, not an obstacle. Few clicks, their language, workflows that match how coaches and reception already work. We pilot with real staff before full rollout.
Start a conversation.
Tell us about your project. We read every message and reply within one business day.